Why Mobile Tire Shops are the Future
Technological advancements have tapped into just about every market, including the tire business. Spending valuable time heading to a tire shop, only to struggle over which tire to purchase after a blow-out or flat, is now a thing of the past. This isn’t exactly a new concept. So, what’s changed? Believe it or not the model hasn’t had a major transformation – it’s all about the customer! Today, millennials account for more than 50% of Americas workforce and are estimated to drive more than half of the miles driven in the United States. These consumers want instant gratification… meaning, unmatched customer service, online options and short wait times. No one has time to sit in a tire shop for an hour, let alone leaving their vehicle an entire day.
The consumer of today wants access to a variety of tires/services straight from their laptops or phones. Imagine getting your tire changed or buying a new tire is as easy as ordering a new outfit online. Why not be able to change your tire while enjoying a cup of coffee at a local coffee shop, or in your jobs parking garage. Honestly, there’s no need to even leave the house – services come to you. With the adoption of state-of-the-art technology, many of these millennials are willing to spend a little more for the convenience and time saved.
And, even though generations before might feel as though millennials simply want to be left alone, it’s far from the truth. Social interaction is still key! They simply shop differently and hold their time at a different standard. This is why technology is so vital to the growth of this industry in particular.
The mobile tire shop model is already successful in a number of other regions/ countries, why not introduce more of it into an American market? Keeping up with progressive technology and dare we say, an impressed consumer is necessary for expansion. Just think… the customer just picked their tire, scheduled their service and tweeted about the experience all straight from their home or office. Mobile tire shops are in the now!